Newspaper Industry Issues

1.What are online newspaper paywalls? Are they effective?

A pay wall is a method of restricting access to 

content via a paid subscription. They are 

effective as readers are intrigued by the 

striking headline and beginning of the article 

and so pay money to carry on reading. It is a 

funding opportunity. 

2.How are newspapers currently funded? 

Newspapers are funded by the cover price, which 

is the main source of income. The weekday, 

guardian price is £2.20. The Sunday Observer is 

£3.20. They can also be funded by advertising. 

Where brands would pay the newspaper company 

money to promote their brand. One other way it 

is funded is through pay walls. They also can be 

funded through sponsorship. 

3.What are the roles of the IPSO and IMPRESS? 

Why do they exist? When have they been 

important? 

Ipso regulate newspapers (and magazines) in the 

UK. Their role is to receive complaints from 

members of the public and make suitable to 

changes to ensure no one is offended and the 

content is appropriate and not deemed as 

offensive. Unlike IPSO IMPRESS is an independent 

press regulator that is fully compliant with the 

recommendations of the Leveson inquiry. the 

guardian and Observer is regulated by IPSO. They 

are important as us and readers see the 

newspaper as more reliable and trustworthy, 

giving the newspaper a good reputation.

4. Why is the circulation and advertising 

revenue of newspapers declining?

This is because in a modern society, news is 

diversified and available on multiple 

platforms, specifically online. So readers do 

not need to go out of their way to purchase the 

newspaper as you can access it for free 

online. Therefore brands may not want to invest 

their money in hard copies as there are more 

beneficial ways to advertise. 

5.How far can online newspapers reach in terms 

of audience? Look at Guardian/Observer as 

examples. What online formats have they got? 

The Guardian/Observer have an app, instagram, 

twitter and Facebook profile. This makes the 

newspaper more appealing for a younger 

target audience and so entices a mass audience 

as they have a hard copy and digital copies.